SimpleSmile® Multifunctional SUPER WHITE TOOTHPASTE, 75 ml

SuperWhite from SimpleSmile is a Toothpaste loaded with new ingredient’s that no-one has ever included in a toothpaste before – such as unique White Charcoal for absorbing toxins and bad odours, Hyaluronic acid for anti-inflammatory gum health and vitamin C for overall strength just to mention a few.

For whitening teeth Calcium peroxide dissolves, the protein pellicle on teeth that attracts stains to the tooth surface and holds them captive. When the protein pellicle is dissolved, all the stains that are adherent to the pellicle are gently removed from the teeth without harsh ingredients such as hydrogen peroxide. Calcium peroxide’s slow oxygen release properties also makes it an ideal, cost effective, shelf-stable and natural alternative for whitening teeth. Daily use of the toothpaste during weeks and months, the small amount of oxygen released, has a steady whitening effect without harsh abrasive or strong detergents.

Additionaly we have a high concentration of Phthalimidoperoxycaproic acid (PAP) which is a safer alternative to traditional whitening ingredients and the active whitening agent. PAP has been proven to effectively whiten without causing any damage to the tooth’s internal or external structure.

PAP is a novel non-peroxide OTC bleaching gel containing phthalimido peroxy caproic acid (PAP) and pomegranate fruit extract as active ingredients and has a high potential of oxidation with release of active oxygen. compliant with EU Cosmetic PAP is compliant to Regulation (EC) 1223/2009. Phthalimido peroxy caproic acid (PAP) chemical structure:

The Chemical structure: phthalimido peroxy caproic acid (PAP) has three (3) oxygen side-chains and an oxygen / hydroxyl terminus, that can be released as oxygen singlets, by the combination of salivary enzymes and pomegranate fruit enzymes (from extract) working on